When the National Hardware Show was in Chicago at McCormick Place, it was the largest trade show in the world. Here is the largest sign ever made at the show. The flags hanging below the brand sign represent each country with a Fiskars Brands location.

This booth space was so vast it was impossible to capture in a single photo.

One of the brand corners of the booth for the Garden division. The six signs show the major product categories of the division

The main pottery area. The top sign maintains the design grid, with a single message unique to the category.

BucketBoss was a sub-brand of Fiskars. Again, the layout and single message maintains consistency with the other main categories of the larger booth.

Vertical banners located down the main aisle represented each division and sub-brand of Fiskars at the booth.

One example of a new watering product line, shown as if it were merchandised in an actual store planogram.

This 20' booth example toured the country and is shown here at the Madison Garden Show, Alliant Center. Simple branding and a category composite graphic panel provided a clean overall design which reflected Fiskar's Finnish heritage.

This 10' booth was designed for the introduction of the new "Titanium" version of Fiskar's premium PowerGear line of pruning tools. The product line gained an immediate exclusive with The Home Depot, and first years sales provided the foundation for back-to-back three year exclusive contracts with The Home Depot.

Gerber Legendary Blades is a division of Fiskars Brands Inc. This is the SHOT Show in Las Vegas, NV. Multi-tools along with knives and sporting goods are Gerber's main products.

Another view shown here. Notice the different logo on the main counter. This show was the launch of a brand identity update, which I also designed.